Our Value-Add Strategy
Digital Insight strongly believes that we will be successful only if our clients are successful. We also know that a great website is only the beginning of a strong online strategy.
In addition to our Online Banking services, Digital Insight works hard to make your public website the best it can be.
In that light, Digital Insight has worked with several vendors in the financial services and Internet industries to bring solutions to the table that can help your website become more of an information resource, help deliver value, and help your website be more visible to current and prospective customers.
Our goal with these partners is a “win-win” for them and for you. We have worked with the vendors in this section to bring their services to you because we believe they can help you reach your goals. In addition, in most cases we are able to bring these services to you at a discounted rate than you would get from them directly.
Because we believe these services can help your website drive your business, Digital Insight will waive implementation fees on any value-add solution that is purchased with a website solution.
ATM & Branch Locator
ATM & Branch Locator ties into most major ATM networks, allowing website visitors to find network ATMs by entering geographical information such as a zip code or address.
Benefits for your financial institution:
- Provide added convenience to customers or members while increasing the frequency of visits to your website
- Position yourself as a customer advocate, providing a tool that helps users avoid ATM fees
- Include your own ATMs and branches, as well as shared branching sites
Benefits for your end users:
- Readily locate ATMs or branches, including shared branching sites
- Avoid costly ATM fees while traveling by searching for in-network ATMs
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Financial Calculators
Calculators are one of the most useful website features for any financial institution. Digital Insight’s Financial Calculators consist of a suite of 39 calculators that help end users find answers to complex financial questions in an easy-to-use format.
Benefits for your financial institution:
- Seamlessly integrate Financial Calculators into your existing website
- Position your site as a valuable source of information by helping consumers find answers to important financial questions
- Increase visit frequency and exposure to your marketing messages
Benefits for your end users:
- Simple question-and-answer format makes it easy for visitors to get answers to complex financial questions ranging from personal finance to retirement planning
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Financial Educational Content
Digital Insight has partnered with Standard & Poor’s to bring world-class content to your website, available in 15 individual packages, ranging from IRA to small business, and auto financing to taxes and estate planning. Each package contains multiple articles, flash based tutorials and highly sophisticated calculators. Provide world-class financial educational content on your website, helping visitors make complex financial decisions.
Benefits for your financial institution:
- Become a consumer advocate and trusted resource by offering tools and research about many common financial topics
- Increase visit frequency and exposure to your marketing messages
- Help drive website visitors toward completing your website goals through customized “Calls to Action”
Benefits for your end users:
- Articles and tutorials help increase financial literacy and knowledge
- Interactive portions of each package are “fun to use” and keep users engaged better than text-based articles
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Search Engine
Digital Insight has installed a Google Search Appliance in our datacenter to provide the best possible internal site search experience. Help visitors find content on your public website quickly and efficiently.
Benefits for your financial institution:
- Increase user satisfaction and length of visit, increasing the effectiveness of your website marketing efforts
- Couple Search Engine with Digital Insight’s Web Analytics to get the best possible picture of customer intent; monitor search topics to make sure your site contains the right content
Benefits for your end users:
- Website visitors are able to find the content they seek quickly and efficiently
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Web Analytics
Web Analytics provides your Financial Institution with excellent insight into exactly how your website is being used by website visitors.
Benefits for your financial institution:
- See how users interact with your website; view path analysis, visitor frequency, browsers used, referring sites, search terms that drive visits, and much more in a single interface
- Tag your marketing initiatives to see which ones are getting the most response
- Get Omniture SiteCatalyst at a preferred rate by obtaining this service through Digital Insight
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