
Web Center is a web-based content management system that equips non-technical users with a set of user-friendly tools, allowing them to make website content updates without extensive technical training.
Keeping content fresh and updated is the best way to keep visitors coming to your website, and Web Center is designed from the ground up to empower financial services business users to do exactly that.
We find that most of our clients fall into one of two categories, and we believe Web Center satisfies both:
In this group, the Marketing team decides what gets published to the website and when it gets published. The problem is that they usually need to go through the IT team, or through a third party web host to get their changes made.
For these clients, the Marketing team may set the direction and even write the content, but it is up to IT to decide when the changes can be included in the next website update.
If Marketing runs your website, Web Center is an obvious win. Web Center’s tools allow the Marketing team to make their own changes and publish them as soon as they are ready, on their own timelines.
If IT owns the website, we occasionally find that they are reluctant to relinquish control. However, once they realize that Web Center reduces the amount of support they must provide, they usually come around.
How's this?
Digital Insight uses Web Center.
That's right, the website you are looking at right now is hosted on the Web Center platform, and Digital Insight's marketing team uses the same tools that our clients use to update this website!