Agenda Overview

Conference content for 2008 will introduce you to the principles of Design for Delight and explore how generating positive feelings and uncovering and solving the most important problems at every customer touchpoint will position your financial institution to compete and win.

This year’s Digital Insight National Conference will address specific business challenges and objectives and provide segment-specific ways to deliver delight through:

Blueprint for Delight

To win and keep customers, you have to do more than just meet their needs – you have to delight them. But how? First you must prioritize and organize – or, in Design for Delight terminology, develop a “Blueprint” – to succeed. In our Blueprint for Delight strategy sessions, we will explore ways to effectively organize (or reorganize, in some cases) your institution and products and services to suit your customers’ needs so you can consistently deliver delight.

Design Thinking

To stay ahead of your competitors and customers’ needs, you must innovate. To innovate, you have to change your thinking from “What will work” to “What’s possible.” Our Design Thinking strategy sessions will provide you the tools, techniques and creative encouragement you need to generate and implement breakthrough-the-norm ideas that delight customers and deliver profits.

Customer Driven Development

Delighting your customers requires a more intimate understanding of their goals, financial management concerns, preferences and service expectations. Our Customer Driven Development strategy sessions will help you connect with your customers on a deeper level than ever before, allowing you to develop better products and deliver delight so you can compete and win.